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RUIFIER Fine Jewellery was founded in London by designer Rachel Shaw. The name is derived from the word ‘Reify’, an English word meaning to make a concrete object from an abstract idea.  

As well as being worn individually, RUIFIER Jewellery can be layered in an array of ways to create iconic pieces. These elements are crucial to the RUIFIER aesthetic, timeless jewellery with a sense of whimsy that are designed to be treasured.


Top: Animaux Patch Ring
Bottom: Animaux Perdi Ring
Top: Animaux Flopsy Ring
Bottom: Animaux Whiskers Ring 


Petit Lei Pendant


Petit Belle Studs


Petit Shay Ring