Maison Margiela, founded by Martin Margiela in 1988, is a label that is known for its progressive aesthetic and ambiguous approach to design. A key creative expression of the Maison is the concept of recuperation, transformation and reinterpretation of objects in an intelligent and sleek manner. The most significant concept of this brand is the anti-marketing attitude of his creator. Martin perpetuates the cult of anonymity and the “we” instead of the “I”, a house behind the scenes, not advertising the leader and putting an emphasizes heavily on the importance of the product and the collaborative process of design.
In giving classic tokens of love and lineage a new twist, Maison Margiela's "Héritage" collection, a new line of Fine Jewellery inspired by traditional, emblematic family jewels, rewrites sentimental and ancestral codes, infusing them with an air of mystery, versatility and freedom. The collection recasts the conventional symbols of wedding and heirloom pieces, blending uniqueness with luxury in an unconventional way.